Discuss About Failure Essay

Q: ‘The word failure should never be used in education.’ Discuss. â€Å"Failure is not the end of the journey.† was an impactful phrase that Steve Jobs once said in his most eulogised moment of wit. I would dare to say that ‘failure’ is not a foreign word to anyone in the world and to the large majority, it is never viewed as a pleasant word to hear. In dictionaries, the word failure is often defined as the lack of skill or knowledge to succeed in accomplishing a task, yet ironically, the word failure is very often used in schools, where students attend to acquire skills and knowledge. Therefore, I strongly feel that the word ‘failure’ should not be used in today’s education system most of the time. Firstly, one reason why I feel that the word ‘failure’ should not be largely used in education is simply because of its demoralising effect. With the advancements in science and technology, education systems around the world have increased its difficulty by leaps and bounds. Hence, examination papers have changed and the syllabus only gets tougher. Students therefore are constantly bombarded with difficult and mind-boggling questions and tests, thus it is only natural that there are bound to be failures within a class. However, for the students that had studied very hard for the test, failing would only crush their confidence and pride. A research carried out by a group of students in Tokyo University had found out that 2 out of 7 students in Japanese High Schools are demoralised after failing their first few semestral assessments and their grades continue to suffer all year round as they had already lost the will to persevere and strive for excellence. This study supports my view that ‘failure’ demoralises people as it extinguishes the fiery will within students and their drive to excel. More often than not, being called a failure in schools may develop in students a form of self-fulfilling prophecy as their constant failures may have convinced them that they may indeed be useless and will never succeed in the future. Hence, I strongly feel that the word failure is too harsh a term to judge students based on their academic and holistic achievements alone as this will in fact demoralise them. Another reason why I feel that the word ‘failure’ should only be used to a bare minimum is because it creates more demanding parents. All parents have high hopes for their child, and I would dare to say that every parent wishes for their child to be able to successfully climb the rungs of the social ladder and stand at its peak. However to do that, excellent academic and holistic grades must be attained. A survey conducted by a group of students studying psychology in the National University of Singapore (NUS) in 2011 observed that 75% of Singaporean families display prejudice against failure and envisage their own child enrolling into the top medical courses of the local universities in Singapore. This study displays the stress that students in Singapore face as now not only do they have to excel in their studies to achieve a decent grade, but they are also expected to live up to their parent’s extremely high expectations. Such a scenario is ubiquitous in almost every Asian country and community, take the Asian families in Japan and the Asian communities in the United States for example, many Asian children fear showing their report cards to their parents if they had failed any subject as they fear the tongue-lashing that they receive upon showing their grades. Moreover, Asian families have been stereotyped to be very demanding as they demand that their child score straight ‘A’s for his or her examinations. This scenario is evident from the book ‘Battle Hymn of the Tiger Mother’ by Amy Chua which describes the typical strict Chinese upbringing where even an A- grade is not acceptable much less a ‘failure’ grade. To fail is to bring shame and dishonour to the family. Thus, I believe that the root of all these expectations branch from the very use of the word ‘failure’ as it somehow segregates the students based on their abilities into two groups – the successful and the failures, and parents would therefore want to push their child even harder to be able to enter the ranks of the successful and falling into the pits of failure is not favoured by most parents. Hence, I feel that the word ‘failure’ should not be used most of the time so that children would not need to fear failing and the ridiculously high expectations of parents can be somewhat mellowed. Lastly, as clichà © as it may sounds, the word ‘failure’ promotes a segregated community in schools. Very often, it is a common sight to see the students that excel in their studies form their own small cluster while the ostracised students that have consistently failed their examinations would form their own cliques. Such scenarios are especially evident in schools in the Western countries, such as the United States and the United Kingdom. Very often, students that fail their tests continuously would rather invest their time in beautifying their aesthetic appearances or in honing their skills in  their extra-curricular activities. While the students that score terrific grades, on the other hand, are labelled ‘muggers’ and ‘nerds’, hence this gave rise to the much stereotyped ‘popular’ and ‘unpopular’ kids in many American schools. This, thus, unconsciously created a segregated community in schools and as a result of this segregation bullying is rampant in schools as the more popular but academically weaker students would threaten the smarter ‘nerds’ to accomplish their work for them. This is supported by a documentary carried out by Discovery Channel, titled Bully, on the reasons behind bullying, which found out that one of the main reason why children resort to bullying is to achieve the much desired grades they wanted. Thus, ‘failure’ had unknowingly created a hierarchy within many schools and therefore, I strongly feel that the word ‘failure’ should not be used to a large extent. However, critics of my argument may argue that the word ‘failure’ may instil in students the need to improve and work harder, and motivates them to stretch themselves to their fullest potential. However, I believe that this is an extremely idealistic view as, not every student can remain optimistic upon receiving such dreadful grades. Moreover, such a argument also fails to take into consideration the students that had failed multiple times. Failing a couple of times may motivate one to try and work harder but the constant failure that some students experience would crush their determination and willingness to work hard. Hence I believe that if nothing is done to at the point of receiving the failure grade, and teachers allow things to go by its on course, the student may be badly sh aken and demoralised and as a result instead of improving his grades, he may actually worsen and score far worse grades. Thus, this brings me back to my point that ‘failure’ should not be used in our education systems most of our time as every student have differing levels of motivation and not everyone can take ‘failure’ so easily, and instead of improving themselves they end up despondent and unwilling to work hard. Critics of my argument may also claim that the competition that arises due the usage of ‘failure’ is beneficial to the students. However, this argument is flawed and the argument is too naive. This is because they fail to realise that is because of such intense competition that students may resort to cheating and other underhanded measures to attain a passable grade or their desired grades. In a study published in the Los Angeles Times, it was found that students cheat to  attain higher grades to meet with their parents expectations or to enter into a high paying job from the top Ivy League Universities. Moreover, with globalisation, the presence of scholars in schools contribute to the competition that local students face, and this has actually created such a stressful environment as the scholars contribute to the top scores of many major examinations and as a result the bell curve system that determine ones grade would shift to the right and students would require to score higher grades to attain their desired grades. This additional stress from the increase in competition if not managed properly would prove to be detrimental to ones mental fitness, and students that are unable to take such intense competition now, may just crumble under the immense stress that all students have to shoulder. Therefore, I strongly believe that the competition that ‘failure’ brings about brings more disadvantages than benefits and hence, I feel that ‘failure’ should not be used in our education most of the time. Therefore, in conclusion, does ‘failure’ necessarily bring more harm than good? While ‘failure’ does indeed have its good points, like bringing about differential learning, beneficial competition to those that require it, it brings about much more adverse effects to our community. The word ‘failure’ can badly demoralise students, create more ‘Tiger Mothers’ – a term used to describe more demanding parents, and a segregated community in many schools. Thus, I strongly feel that schools being the place that students attend to further improve themselves and acquire new knowledge, should not use the word ‘failure’ most of the time as it simply does not bring about much benefits. Therefore, I would like to reiterate that I strongly feel that the word ‘failure’ should not be used in today’s education system most of the time.

Monday and Rigorous Instruction

Troublesome I got into trouble with my English teacher, Sir Aizo. Last Tuesday, Sir Aizo had given us two sets of homework to be completed by today. He gave rigorous instruction that we had to submit them today. That way, he could correct them over the weekend and go through the mistakes with the class on Monday. The moment I arrived home, I quickly put down my back, took out the two worksheets and completed doing them. I clearly remember putting the worksheets back into my file once they were completed. When I went to school today, Sir Aizo asked us to hand in our homework.I took out y file confidently but for some reasons that I could not think of, the worksheets were not in there! I gave out a loud gasp. I then thought that maybe I had put them into my bag directly rather than in the file. I rummaged through the bag but in vain. The worksheets were nowhere to be found. I simply could not remember where they were. I knew that I had done them and kept them decently. However, since I could not find them, I had no option but to tell Sir Aizo. I walked towards the teacher's table with tentative steps. I was preparing myself for a lecturer and a punishment.The class hushed when they realized what I was doing. They held their breath as they waited for the scene to happen. When I approached Sir Aizo, I could barely find my courage to talk to him. I told him what happened. My heart was pounding against my chest. As expected, Sir Aizo was fuming mad. He started to scold me about my lack of discipline, time management, my irresponsibility and so on. He told me to be more careful in the future. For the rest of my day, I was feeling sorry for myself. Eloquently, I tried to rack my brains to figure out what could have happened to my work.

The Return: Midnight Chapter 16

â€Å"Once upon a time,†began Bonnie, â€Å"there were a young girl and boy†¦Ã¢â‚¬  She was immediately interrupted. â€Å"What were their names?†Ã¢â‚¬ Were they slaves?†Ã¢â‚¬ Where did they live?†Ã¢â‚¬ Were they vampires?† Bonnie almost forgot her misery and laughed. â€Å"Their names were†¦Jack and†¦Jil . They were kitsune, and they lived way up north in the kitsune sector around the Great Crossings†¦Ã¢â‚¬ And she proceeded, albeit with many excited interruptions, to tel the story she had gotten from the star bal . â€Å"So,†Bonnie concluded nervously, as she opened her eyes and realized that she'd attracted quite a crowd with her story, â€Å"that's the tale of the Seven Treasures, and – and I suppose the moral is – don't be too greedy, or you won't end up with anything.† There was a lot of laughter, the nervous giggling of the girls and the â€Å"Haw! Haw haw!†kind of laughter from the crowd behind them. Which Bonnie now noticed was entirely male. One part of her mind started unconsciously to go into flirt mode. Another part immediately squashed it. These weren't boys looking for a dance; these were ogres and vampires and kitsune and even men with mustaches – and they wanted to buy her in her little black bubble dress, and as nice as the dress might be for some things, it wasn't like the long, jeweled gowns that Lady Ulma had made for them. Then they had been princesses, wearing a fortune's worth of jewels at their throats and wrists and hair – and besides, they had had fierce protection with them at al times. But now, she was wearing something that felt a lot like a baby-dol nightgown and delicate little shoes with silvery bows. And she wasn't protected because this society said you had to have men to be protected, and, worst of al †¦she was a slave. â€Å"I wonder,†said a golden-haired man, moving through the girls around her, al of whom hurried out of his way except Mouse and Eren, â€Å"I wonder if you would go upstairs with me and perhaps tel me a story – in private.† Bonnie tried to swal ow her gasp. Now she was the one hanging on to Mouse and Eren. â€Å"Al such requests must go through me. No one is to take a girl out of the room unless I approve,†announced a woman in a ful -length dress, with a sympathetic, almost Madonna-like face. â€Å"That wil be treated as theft of my mistress's property. And I'm sure we don't al want to be arrested as if we'd been caught carrying off the silverware,†she said and laughed lightly. There was equal y light laughter among the guests as Well, and movement toward the woman – at a sort of mannerly run. â€Å"You tel real y good stories,†Mouse said in her soft voice. â€Å"It's more fun than using a star bal .† â€Å"Mouse, here, is right,†Eren said, grinning. â€Å"You do tel good stories. I wonder if that place real y exists.† â€Å"Well, I got it out of a star bal ,†Bonnie said. â€Å"One that the girl – um, Jil , put her memories in, I think – but then how did it get out of that tower? How did she know what happened to Jack? And I read a story about a giant dragon and that felt real too. How do they do it?† â€Å"Oh, they trick you,†Eren said, waving a dismissive hand. â€Å"They have somebody go someplace cold for the scenery – an ogre probably, because of the weather.† Bonnie nodded. She'd met mauve-skinned ogres before. They only differed from demons in their level of stupidity. At this level, they tended to be stupid in society, and she'd heard Damon say with a curled lip that the ones that were out of society were hired muscle. Thugs. â€Å"And the rest they just fake somehow – I don't know. Never real y thought about it.†Eren looked up at Bonnie. â€Å"You're an odd one, aren't you, Bonny?† â€Å"Am I?†Bonnie asked. She and the two other girls had revolved, without letting go of hands. This meant that there was some space behind Bonnie. She didn't like that. But, then, she didn't like anything about being a slave. She was starting to hyperventilate. She wanted Meredith. She wanted Elena. She wanted out of here. â€Å"Um, you guys probably don't want to associate with me anymore,†she said uncomfortably. â€Å"Huh?†said Eren. â€Å"Why?†asked Mouse. â€Å"Because I'm running through that door. I have to get out. I have to.† â€Å"Kid, calm down,†Eren said. â€Å"Just keep breathing.† â€Å"No, you don't understand.†Bonnie put her head down, to shade out some of the world. â€Å"I can't belong to somebody. I'm going crazy.† â€Å"Sh, Bonny, they're – â€Å" â€Å"I can't stay here,†Bonnie burst out. â€Å"Well, that's probably al to the good,†a terrible voice, right in front of her, said. No! Oh, God. No, no, no, no, no! â€Å"When we're in a new business we work hard,†the Madonna-like woman's voice said. â€Å"We look up at prospective customers. We don't misbehave or we are punished.†And even though her voice was sweet as pecan pie, Bonnie somehow knew that the harsh voice in the night shouting at them to find a pal et and stay on it, had been this same woman. And now there was a strong hand under her chin and Bonnie couldn't keep it from forcing her head up, or from covering her mouth when she screamed. In front of her, with the delicate pointed ears of a fox, and the long sweeping black tail of a fox but otherwise looking human, looking like a regular guy wearing jeans and a sweater, was Shinichi. And in his golden eyes she could see, twisting and turning, a little scarlet flame that just matched the red on the tip of his tail and the hair that fel across his forehead. Shinichi. He was here. Of course he could travel through the dimensions; he Stillhad a ful star bal that none of Elena's group had ever found as well as those magical keys Elena had told Bonnie about. Bonnie remembered the horrible night when trees, actual trees, had turned into something that could understand and obey him. About how four of them each grabbed one of her arms and legs and pul ed, as if they were planning to pul her apart. She could feel tears leaking out behind her shut eyelids. And the Old Wood. He'd control ed every aspect of it, every creeper to trip you, every tree to fal in front of your car. Until Elena had blasted al but that one thicket of the Old Wood, it had been ful of terrifying insect-like creatures Stefan cal ed malach. But now Bonnie's hands were behind her back and she heard something fasten with a very final-sounding click. No†¦oh, please no†¦ But her hands were definitely fixed in place. And then someone – an ogre or a vampire – picked her up as the lovely woman gave Shinichi a smal key off a key ring ful of identical keys. Shinichi handed this to a big ogre whose fingers were so large that they eclipsed it. And then Bonnie, who was screaming, was quickly whisked up four flights of stairs and a heavy door thunked shut behind her. The ogre carrying her fol owed Shinichi, whose sleek scarlet-tipped tail swung jauntily from a hole in his jeans, back and forth, back and forth. Bonnie thought: That's satisfaction. He thinks he's won this already. But unless Damon real y had forgotten her completely, he would hurt Shinichi for this. Maybe he would kil him. It was an oddly comforting thought. It was even ro – No, it's not romantic, you nitwit! You have to find a way to get out of this mess! Death is not romantic, it's horrible! They had reached the final doors at the end of the hal . Shinichi turned right and walked al the way down a long corridor. There the ogre used the key to open a door. The room had an adjustable overhead gaslight. It was dim but Shinichi said, â€Å"Can we have a little il umination, please?†in a false polite voice, and the other ogre hurried and turned the light up to interrogation-lamp-in-your-face level. The room was a sort of bedroom-den combination, the kind you'd get at a decent hotel. It had a couch and some chairs on the upper level. There was a window, closed, on the left side of the room. There was also a window on the right side of the room, where al the other rooms should be in a line. This window had no curtains or blinds that could be drawn and it reflected Bonnie's pale face back at her. She knew at once what it was, a two-way mirror, so that people in the room behind it could see into this room but not be seen. The couch and chairs were positioned to face it. Beyond the sitting room, off to her left, was the bed. It wasn't a very fancy bed, just white covers that looked pink, because there was a real window on that side that was almost in a line with the sun, sitting as it always was, on the horizon. Right now, Bonnie hated it more than ever before because it turned every light-colored object in the room pink, rose, or outright red. The bow at her own bodice was deep pink now. She was going to die saturated with the color of blood. Something on some deeper level told her that her mind was thinking of such things as distractions, that even thinking about hating to die in such a juvenile color was running away from the bit in the middle, the dying bit. But the ogre holding her moved her around as if she weighed nothing, and Bonnie kept having little thoughts – were they premonitions? Oh, God, let them not be premonitions! – about going out of that red window in a sitting position, the glass no impediment to her body being thrown at a tremendous force. And how many stories up were they? High enough, anyway, that there was no hope of landing without†¦Well, dying. Shinichi smiled, lounging by the red window, playing with the cord to the blinds. â€Å"I don't even know what you want from me!†Bonnie found herself saying to Shinichi. â€Å"I've never been able to hurt you. It was you hurting other people – like me! – al the time.† â€Å"Well, there were your friends,†murmured Shinichi. â€Å"Although I seldom wreak my dread revenge against lovely young women with red-gold hair.†He lounged beside the window and examined her, murmuring, â€Å"Hair of red-gold; heart true and bold. Perhaps a scold†¦Ã¢â‚¬  Bonnie felt like screaming. Didn't he remember her? He certainly seemed to have remembered their group, since he'd mentioned revenge. â€Å"What do you want?†she gasped. â€Å"You are a hindrance, I'm afraid. And I find you very suspicious – and delicious. Young women with red-gold hair are always so elusive.† Bonnie couldn't find anything to say. From everything she'd seen, Shinichi was a nutcase. But a very dangerous psychopathic nutcase. And al he enjoyed was destroying things. In just one moment there could be a crash through the window – and then she'd be sitting on air. And then the fal would begin. What would that feel like? Or would she already be fal ing? She only hoped that at the bottom it was quick. â€Å"You seem to have learned a lot about my people,†Shinichi said. â€Å"More than most.† â€Å"Please,†Bonnie said desperately. â€Å"If it's about the story – al I know about kitsune is that you're destroying my town. And – â€Å"She stopped short, realizing that she could never let him know what had happened in her out-of-body experience. So she could never mention the jars or he'd know that they knew how to catch him. â€Å"And you won't stop,†she finished lamely. â€Å"And yet you found an ancient star bal with stories about our legendary treasures.† â€Å"About what? You mean from that kiddy star bal ? Look, if you'l just leave me alone I'l give it to you.†She knew exactly where she'd left it, too, right beside her sorry excuse for a pil ow. â€Å"Oh, we'l leave you alone†¦in time, I assure you,†Shinichi said with an unnerving smile. He had a smile like Damon's, which wasn't meant to say â€Å"Hel o; I won't hurt you.†It was more like â€Å"Hul o! Here's my lunch!† â€Å"I find it†¦curious,†Shinichi went on, Stillfiddling with the cord. â€Å"Very curious that just in the middle of our little dispute, you arrive here in the Dark Dimension again, alone, apparently without fear, and manage to bargain for a star bal . An orb that just happens to detail the location of our most priceless treasures that were stolen from us†¦a long, long time ago.† You don't care about anybody but yourself, Bonnie thought. You're suddenly acting al patriotic and stuff, but in Fel ‘s Church you didn't pretend to care about anything but hurting people. â€Å"In your little town, as in other towns throughout history, I had orders to do what I did,†Shinichi said, and Bonnie's heart plunged right down to her shoes. He was telepathic. He knew what she was thinking. He'd heard her thinking about the jars. Shinichi smirked. â€Å"Little towns like the one on Unmei no Shima have to be wiped off the face of the earth,†he said. â€Å"Did you see the number of ley lines of Power under it?†Another smirk. â€Å"But of course you weren't really there, so you probably didn't.† â€Å"If you can tel what I'm thinking, you know that story about treasures was just a story,†Bonnie said. â€Å"It was in the star bal cal ed Five Hundred Stories for Young Ones. It's not real.† â€Å"How strange then that it coincides so exactly with what the Seven Kitsune Gates are supposed to have behind them.† â€Å"It was in the middle of a bunch of stories about the – the Dz-Aht-Bhi'iens. I mean the story right before it was about a kid buying candy,†Bonnie said. â€Å"So why don't you just go get the star bal instead of trying to scare me?†Her voice was beginning to tremble. â€Å"It's at the inn right across the street from the shop where I was – arrested. Just go and get it!† â€Å"Of course we've tried that,†Shinichi said impatiently. â€Å"The landlady was quite cooperative after we gave her some†¦compensation. There is no such story in that star bal .† â€Å"That's not possible!†Bonnie said. â€Å"Where did I get it, then?† â€Å"That's what I'm asking you.† Stomach fluttering, Bonnie said, â€Å"How many star bal s did you look at in that brown room?† Shinichi's eyes went blurry briefly. Bonnie tried to listen, but he was obviously speaking telepathical y to someone close, on a tight frequency. Final y he said, â€Å"Twenty-eight star bal s, exactly.† Bonnie felt as if she'd been clubbed. She wasn't going crazy – she wasn't. She'd experienced that story. She knew every fissure in every rock, every shadow in the snow. The only answers were that the real star bal had been stolen, or – or maybe that they hadn't looked hard enough at the ones they had. â€Å"The story is there,†she insisted. â€Å"Right before it is the story about little Marit going to a – â€Å" â€Å"We probed the table of contents. There is the story about a child and† – he looked scornful – â€Å"a sweetshop. But not the other.† Bonnie just shook her head. â€Å"I swear I'm tel ing the truth.† â€Å"Why should I believe you?† â€Å"Why does it matter? How could I make something like that up? And why would I tel a story I knew would get me in trouble? It doesn't make any sense.† Shinichi stared at her hard. Then he shrugged, his ears flat against his head. â€Å"What a pity you keep saying that.† Suddenly Bonnie's heart was pounding in her chest, in her tight throat. â€Å"Why?† â€Å"Because,†Shinichi said cool y, pul ing the blinds completely open so that Bonnie was abruptly drenched in the color of fresh blood, â€Å"I'm afraid that now we have to kil you.† The ogre holding her strode toward the window. Bonnie screamed. In places like this, she knew screams went unheard. She didn't know what else to do.

Marketing 4p assigment Essay

INTRODUCTION 1. 0 BACKGROUND OF THE ORGANIZATIONS: Backed by more than 20 years of experience in Japan, Sushi Zanmai possesses extensive expertise for raw materials selection. Base on the nature of Business is classified as Food & Beverage industry. The purpose of their business is serves the best food and services to each customers. Genuine ingredients coupled with original recipes and original taste, they provide more than 100 assortments of sushi and 100 varieties of cooked food that are authentically Japanese. They now have 10 outlets in Malaysia which is at Sunway Pramid, One Utama, Garden Mall, Low Yat Plaza, Paradigm Mall, Fahrenheit 88 and 1 Month Kiara. They have their own wedsite for customers more easily to find out the most nearby location and know what is new on that month. The main selling product is sushi other that they also have sell noodles, rice set, desserts, and beverages. That sushi of colour plate starts from RM1. 80. 2. 0 THE PRODUCT OF SUSHI ZANMAI Sushi Zanmai is originated from Japan. They are offering the combination of tangible goods and services in their business. They provide traditional Japanese foods and services on their business. They business are on direct sell foods to customers. They have serves appetiser which the Japanese meal begins with a visual feast of chilled and warm appetisers, like: Salmon roe Japanese omelette Potato Mayonnaise Sushi Zanmai created own specialties featuring the freshest, handpicked ingredients provide a fresh, contemporary spin on much-loved favourites, exquisitely tailored to suit local taste preferences such as, Sanshoku Hana Salmon Caterpillar Roll Wasabillar Roll The traditional entree consists of expertly-sliced raw fish, shellfish or mollusks, complemented perfectly by the combination of wasabi and soy sauce, and often accompanied by pickled ginger, example Salmon sashimi Toro sashimi Maguro sashimi According to survey, most of the female prefer sushi salad that the reason Sushi Zanmai products include various types of Salad to let customers choose too. As you can see the three popular salad dishes are Sashimi Salad Salmon Salad Kaiso to Tofu Salad Rolled sushi in Japanese language is pronounces maki. It usually comprises of seafood which may or may not be raw, vinegared rice and paper-thin seaweed. For example, Salmon Maki Soft Shell Crab Maki Natto Maki Follow that, they do have Temaki. The â€Å"te† in Temaki means hand is Japanese language. The Temaki sushi is two- fold. It not only refers to a hand roll that is made entirely with the hand, without the traditional bamboo mat. The cone-shaped Temaki sushi is ofeten prepared as an appetizer. Soft Shell crab Temaki Ikura Temaki Unagi Temaki Other than that, noodles are also usually customers will order it. They have provide three types of noodles one is soba which is made from wheat flour, Udon made from wheat flour, Ramen made from Chinese wheat flour and served with a wide range of soup stocks such as soy-sauce base and salt base. Sansai Udon Niku Ramen Kakaiage soba Donburi a dishes consist of a deep bowl of rice topped off with chicken, beef or seafood cooked in a variety of styles and sauces. They have, Curry Rice Unadon Ebidon In beverages, they served many types of drinks like Green Tea, Calpis Smoothies, fine Japanese Sake, Soft Drinks, Japanese Plum Wine and others. Green Tea (unlimited refill) Ichigo Smoothies Choya Extreme A dessert to end the meals. It have multiple choice as well as, Macha & Macha Parfait Itachoco Monaka Stawberry Parfait For the level of the product and services, Sushi Zanmai is selling the product which is categories in actual product. They have their own brand name, design, packaging that deliver the core benefit to customers. They are selling high quality level product that most of the ingredients are import from Japan such as Salmon, tuna, sea bream, Eel and etc. Besides, Sushi Zanmai are selling the shopping product goods which is one of the important consumer goods in market. There have few reason because of Sushi Zanmai’s product is belong to shopping product. Sushi Zanmai of products is consumers purchase and consume on a less frequent schedule compared to convenience products. Normally, they opened their business inside the shopping mall and which is high class and crowded shopping mall. They will do more selective when choosing distribution outlets to sell their products. However, customers are willing to spend more time locating their products since they are relatively more expensive than convenience products and because these may process additional psychological benefits for the purchaser, such as raising customers status level within their social group. 3. 0 THE PRICING STRATEGY THAT USED BY SUSHI ZANMAI Sushi Zanmai has successfully follows the price skimming strategy when setting the price of its products. The price skimming strategy allows Sushi Zanmai to charge a price that is above the competition, but also promote frequent sales to lower the price below them. Different groups of customers are willing to pay different prices for the same product. Sushi Zanmai can sell â€Å"The Extreme† to the customers who will pay the higher price to be the first to buy and also to the bargain hunters. Finally, this strategy will emphasize the product and service quality. Sushi Zanmai sets a high initial price for its products to send a signal to customers that its products are quality and the service is excellent. Next, Sushi Zanmai also using price line and price bundle as the pricing strategies. Product Line Pricing They have selling same product of food but different categories. Every guest has different taste and love different type of cruise that the reason Sushi Zanmai has to classify as well. Certainly, different materiel of food sure is different price charging. For example: Sushi Name Ingredients Price Inari Sakura Shiitake & fish floss RM3. 80 Kaki Fry Roll Friend oyster sushi roll topped with mayonnaise RM9. 80 Dragon Roll Fried prawn sushi roll topped with avocado RM12. 80 Rice Name Ingredients Price Ebidon Deep fried prawn with egg on rice RM8. 80 Chiken Katsu Curry Chicken cutlet and rice with curry sauce RM10. 80 Unadon Roasted eel on rice RM15. 80 Noodles Name Ingredients Price Tsukimi Udon or ramen noddles with egg RM6. 80 Sansai Udon or soba noodle with vegetables RM8. 80 Curry Udon or ramen noodle with chicken curry RM10. 80 Product Bundle Pricing Sushi Zanmai has offering set promotion to attract more guests to purchase their products. Set promotion is type of bundle strategy. It can let guests feel the price is lower or cheaper but just have in certain and limited lime for it, like: Chicken Keraage Don and ice lemon tea for only RM7. 90 As manager will be considered in a few points when setting the bundle pricing strategy: Customer demands, sort out which is the product of the guests prefer or like it. Customers always pursue cheaper price, Target profit; make sure will reach the target. 4. 0 PLACE OF SUSHI ZANMAI Location is very important to those in Food and Beverage industry, as the product they sell is shopping product, the customers should not be able to take far complications to reach their shop. Normally, Sushi Zanmai chooses to open their new outlet inside the shopping mall that those people visit regularly. Below as those outlets of Sushi Zanmai in Malaysia : †¢SUSHI ZANMAI, SUNWAY PIRAMID †¢SUSHI ZANMAI, LOW YAT PLAZA †¢SUSHI ZANMAI, 1 UTAMA †¢SUSHI ZANMAI, THE GARDENS MALL †¢SUSHI ZANMAI, FAHRENHEIT 88 †¢SUSHI ZANMAI, 1 M ONT’KIARA †¢SUSHI ZANMAI, PARADIGM MALL One of the outlets of Sushi Zanmai in K. L Distribution Sushi Zanmai’s distribution channel is a direct channel as they are selling their product directly to the customers. Their distribution channel is considered as a direct channel, and it is the best suitable method to do for selling sushi, udon and beverage to the customers. As Sushi Zanmai are being in food and beverage industry, the best way to serve their customers is by serving them nicely and directly. The shopkeepers who are preparing meal in front of the customers 5. 0 PROMOTION OF SUSHI ZANMAI Sushi Zanmai are using promotion methods which are Advertising and Sales Promotion. For advertising promotion purpose, they have created a web page over the internet that those people could get the information which about them with visiting their web page. Other than that, for the reasons of nowadays most of the people are having an account on facebook, so that they have created a facebook web page to be distributed among the facebook page. The facebook users or customers might do a feedback or recommendations that about them through their facebook page. Web page of Sushi Zanmai Sales promotional sets will be made to promote their products to let the customers try and enjoy their product and to create strong customer relationships by promoting personally and friendly service. Their popular promotional methods are: Have 50 % discounts for only these 4 types of items. The duration of this promotion is just for one week. Sushi Zanmai have did the promotion that shown as above. The customers will get a Chicken Karaage Don for only RM 6. 80 after finish the steps that set by them. Free RM 20 Sushi Zanmai voucher for those customers whom spend RM100 or above in any of their outlets. The duration for this voucher is just for one month. 6. 0 Improvements in 4p’strategies of Sushi Zanmai Product Sushi Zanmai should activate the strategy of product development and come up with new products from time to time as it is important to maintain the preference of the customers with the new developed products. For example, the organization can come up with new type of rice and new sushi flavour or developing new menu items in single orders such as Udon and etc. Place Shopping mall actually is a not bad idea for open a restaurant but also need to careful about the visibility. A restaurant that is located on a crowded place has high visibility. Conversely, a restaurant nestled on a not crowded place will always battle a disadvantage simply based on its location. Pricing Sushi Zanmai should be try not setting too higher price to attract more other guests purchase your product and also can earn more profit. Promotion Sushi Zanmai can also be improved by creating more value sets that prompts the customers to try out the new products made for specific period as a special promotion during particular season such as Valentine’ Day and Merry Christmas or holiday season value sets for example Advertising on TV Sushi Zanmai shoud has advertising on TV. Television is the most powerful advertising medium available. The largest corporations around the world use it to build their brands, bring customers, add credibility, and grow their businesses. Delivery Services Add delivery services. It can help a company gaining popularity and becoming more available. 7. 0 Conclusion In conclusion, i would like conclude by listing the 4p’strategies that regarding of is price, place, promotion and product. They are offering the combination of tangible goods and services in their business. In setting pricing the Sushi Zanmai is using price skimming for their products. For the place and distribution, The Sushi Zanmai is use direct as their channel. Moreover, the Therefore, Sushi Zanmai should improve its product quality and take considered action in order to improve the sales as expected.

Madame Bovary and the Religious Significance

Gina GarifoIntro to the Novel Prof SestoWriting Assignment #1 Madame Bovary and the Religious Significance Madame Bovary, a novel by Flaubert’s was filled with many different consequences to all sorts of actions, unmoral and disgraceful acts; especially for Emma. The majority of Emma's life is filled with sin; she is an adulterous, lying woman who ends up taking her own life. Her life is disgrace as well as a mockery of religion. She starts off as a Christian. From a young age , Emma is in a convent- but that was the beginning.Emma is captured by the fantasies she reads in novels, and she wants that life, no matter what. Emma marries Charles because at the time she thinks he is her way out of small town life and the way to became like a character in one of her novels. Later she is driven by her own selfishness into two separate loves affairs, and when those end badly she turns to her religion, because of the fear of God punishment to those who do not abide by his laws. Monsieu r Bournisien was sought out by Emma, and the priest seemed to laugh off Emma problem and perceived it as â€Å"small† and said other have worse problems.He really didn’t have any heavenly advice for her.. The multiple love affairs are a disgrace according to the catholic faith, and until the affair were over Emma didn’t think of God once. Once she was devastated and hurt she turned to her faith. She called up the priest for communion and described it as a new life, and how she can feel the presence of the holy lord. This vision she dreamt of stayed with her and she recalled it as such a beautiful thing Russell’s writings express that religion is based on fear, and in Emma case this is entirely true.Emma only turned to her faith when all other options were exerted. This novel relates to his experts in more than one way. The writing express that fear is what drives people to religion, but more and more people are making their own choices in lives, based on the person. This writing should have been written to Emma herself, because this is exactly what she does. She doesn’t look to god for answers; she makes her own, which ultimately caused her to have two love affairs, lie and cheat and end up taking her own life.

INTERNATIONAL MARKETING Essay Example | Topics and Well Written Essays - 2500 words

INTERNATIONAL MARKETING - Essay Example The paper also analyses the significance of the food industry and major factors forming and regulating the industry and the environment under which it experiences its gradual but continuous growth. The present study also makes SWOT analysis of the topic under study keeping in view cultural factors and global phenomenon within which the industry observes significant boost during the last century. The future trends and dimensions of the industry have also come in the fold of present study. International marketing refers to the carrying out and management of marketing activities in more than one country. In other words the term refers to the commercial transactions of the product of a company in international market for the consumers of other states along with the country where the product is being manufactured. The world has been transformed into the global village in the contemporary age where the activities in one part of the world are monitored and taken into account in all other parts of the globe too with keen interest. These activities have introduced new trends and dimensions in the changing market scenario. The companies also present their products for the consumers abroad by launching comprehensive campaigns regarding marketing and advertising to introduce before them the benefits these products contain. Western nations and especially the United States rely on thousands of independent enterprises to convert resources into desired goods and services. Moreover, these enterprises provide most of the initiative for improving and adapting the flow of goods and services to new wants. (Newman & Logan, 1976:1) Hence marketing research and plans have become essential parts of strategic analysis. ABC Food Company is one of the famous food brands of the USA, which has grown in an environment of perfect competition. The USA is famous for holding world-class food brands including McDonalds, KFC, HFC,

Workplace Communication between principal and a teacher Essay

Workplace Communication between principal and a teacher - Essay Example There are many superior-subordinate interactions that provide insight into workplace communication and there is none that exemplifies this interaction better than a principal-teacher work relationship. This paper focuses on a previously observed principal-teacher interaction, primarily taking note of significant elements including patterns of verbal communication, power influence in the communication approach, and an examination of whether the interaction constitutes an intercultural communiquà ©. In the course of evaluating workplace interaction between the said principal and a teacher, several observations were drawn. Key among the aspects denoted was the principal’s role as a coordinator of virtually all administrative duties, while striving to ensure efficient operation of the entire institution (watching a child interact with classmate). The principal was also responsible for ensuring that subordinates including teachers and other staff members worked towards achieving s chool goals. Overall, it was apparent that the principal’s role revolved around efficient leadership and management of school matters. On the other hand, the observed tutor bore the responsibility of teaching students, evaluating their performance and reporting assessment outcomes to the principal for formulation of learning improvement strategies. In terms of communication, the principal simply communicated tutorial guidelines and school policies to instructors, including the one under scrutiny.